It’s human nature to gravitate toward things we like.

So what you think makes a rental property attractive will probably appeal to other like-minded people. But you could be limiting your market by only doing that.

When you have a rental property, it’s best to make that property appealing to the greatest number of potential renters—people that span all generations—not just millennials or baby boomers, for example.

Focus on the essentials

For the most part, renters want the same basics. Air conditioning and access to high-speed internet made the top of the list, with 94 percent and 93 percent interest, respectively. In fact, 92 percent of respondents said they wouldn’t lease a unit without air conditioning. Many renters are also interested in reliable cell phone reception (92 percent), secure parking (88 percent), and secure access to amenities (84 percent).

 

 

Adopt useful technologies

Adoption of home automation technology has exploded in recent years; approximately one-third of U.S. broadband households own at least one connected device. Home automation adoption among renters, however, has been below the national average because of the complexity of choosing, installing, and maintaining a home automation system in a rental home. Take this opportunity to install home automation solutions that increase renters’ safety, savings, and convenience.

 

Pick a good location

Location is key for any resident when they’re choosing a new home. Suburbs no longer hold the same appeal they once did; renters of all ages want to be closer to the action, where restaurants and nightlife are convenient and walkable.

 

Provide maintenance-free living

People of all ages want to live maintenance-free. In fact, one of the biggest appeals of renting is that landlords take care of upkeep and maintenance—from unclogging toilets to repairing broken appliances. Landlords who can respond to maintenance requests quickly and efficiently will attract great tenants.