At some point in your real estate career, you’re going to need the ability to write inspiring real estate listing descriptions to sell properties fast. Being a real estate agent requires you to be a great seller and one of the first impressions potential buyers will have of you is the real estate listing descriptions you write for your properties.

Even if you’re not a natural writer you can still make your real estate listing descriptions shine by following a simple formula.


Posting your real estate listing descriptions on websites like Craigslist, eBay Classifieds, and Backpage requires an eye-catching, different-looking headline.

Since you only have one shot to get a buyer to notice your ad in a split second, come up with a way to stand out from the crowd. Can you make a reader do a double take? Can you make your headline stick out like a sore thumb?


Opening statement

Get right to the point in your first sentence. Inform your readers immediately what this real estate ad is all about.

You can write something like this:

“You’ll love this stunning 3-story home located 2 blocks from McNally Elementary in downtown Preston.” Or “Come see this pleasant Tudor home with an open kitchen plan and spectacular views of the Pacific Ocean.”


Narrative description of features

Let the fun begin. In this section, you should do two things: first, list the property’s primary features, next, provide an inspiring and compelling description

Primary features include: number of bedrooms and bathrooms, square footage, lot size, location, extras (pool, garden, fireplace, etc.), recent renovations (appliances, doors, floors, etc.), and unique characteristics (lakefront lot, scenic views, etc.).


Special promotion

If your goal is to sell your listing fast, a special promotion can give your readers an incentive to take action. Here are some examples:

  • Offer a small discount from the sales price for a limited time.
  • Offer 100% of the buyer’s closing costs for a limited time.
  • Offer seller financing. This is always attractive, as banks require too many documents and questions.
  • Offer either a lease purchase or rent-to-own.

Call to action

Conclude with a call to action (CTA) that tells your buyers how to act. There is nothing wrong with conveying a sense of urgency at the end of your real estate listing descriptions. Here are two examples:

  • “This house is only available to the first buyer who acts NOW. Call xxx – xxxx.”
  • “Why are you still reading this? CALL NOW!”